More Science Than Art

November 15, 2011 in General, Thought Leaders, Tools

Determining the causes of product success has been the subject of great interest and rigorous study since the beginning of the modern marketing era, starting in the 1950s.

From academia to large companies, from consultants to advertising and public relations agencies, from businesspeople to sociologists, psychiatrists and even neuroscientists, there has been a determined march forward to discover the mysteries of why people buy the products they do.

The guesswork of the distant past has been replaced with high-quality research and well documented field experiments. It may not be physics, but important principles have emerged from this collective effort, validated time and again through decades of application.

New Product Development is now more a science than an art.

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Innovation is Difficult

April 2, 2011 in Culture, General, Innovation, Team Improvement, Thought Leaders

According to a McKinsey & Company study, more than 70% of senior executives said that innovation will be one of the top three drivers of growth for their companies.

Unfortunately, at the same time they also said they were “generally disappointed” in their ability to promote it—but they knew intuitively that any sustainable effort must be grounded by their company’s people and culture.

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Introductory Post: Leaving Your Mark

March 22, 2011 in General, Innovation

Creating a successful new product from scratch is one of life’s great accomplishments. It’s also one of the riskiest things you could ever commit yourself to. Every year, tens of thousands of entrepreneurs gamble their jobs, houses, and futures to pursue nothing more than an idea.

Very few achieve their dreams.

Why would someone take on such risk? Money is certainly high on the list, as are recognition and the desire to have more control over one’s destiny. A surprising number of people I meet also want to have a positive impact on the world—to make a major contribution. A successful product can certainly do all these things: an endless number have bettered societies and changed lives forever.

The purpose of this blog is to celebrate new product development, yes, but also something more practical: to mitigate risk, by providing a forum for discussing those things most important in building, marketing and supporting successful products today. From critical success factors to creative problem solving, we’ll attempt to capture and archive the best ideas here. The ones that work.

It’s written for anyone with a vested interest in product success, which at last count was just about everyone in business.

Thank you for your interest, and if you choose to participate in our discussion, thank you for that as well.

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