Anticipate. The Book

The Marketing Side of Agile.

ANTICIPATE. The Architecture of Small Team Innovation and Product Success. A hardcover edition (192 pp., 22 charts) with a $24.95 suggested retail price is available at Amazon. An e-book version for $9.99 is also available for the Amazon Kindle, Apple iPad/iPhone/iPod, Kobo, and Barnes & Noble Nook.

Over the last 60 years, an untold number of practitioners, researchers, and academics have compiled an impressive amount of insight and understanding about new product development and what it takes to be successful. At the same time, there has been a revolution among developers searching for ways to tackle chronic high failure rates. (Agile development methodologies are examples.) This book brings the two movements together, presenting a series of core innovation principles that will benefit any size company. It’s written for both a technical and non-technical audience in language that is clear and concise.
Table of contents:
Introduction
1. Team Design
2. Innovation Principles
3. Mitigating Risk
4. How Customers Think
5. Anticipating Customer Needs
6. Have the Confidence to Think Big
7. Solve Important Problems
8. Differentiation Wins
9. Business Models Reign Supreme
10. Empowering Small Teams
11. The Engineering-Marketing Gap
12. The Product Viability Index®
13. The Future
Endnotes
Index
Submit to StumbleUponSave on DeliciousDigg ThisSubmit to reddit