Developer Creativity » Demand Generation http://blog.browncompany.com Empower small teams of developers Mon, 09 Aug 2010 14:00:46 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The Magic Ingredients of Viral Communications http://blog.browncompany.com/archives/571 http://blog.browncompany.com/archives/571#comments Tue, 27 Jul 2010 14:00:09 +0000 Ronald Brown http://blog.browncompany.com/?p=571 I often get asked how products like Facebook do it—grow so fast and so organically. Facebook possesses four messaging attributes that can be difficult to come by individually, let alone in one package:

  1. A universally appealing value proposition
  2. The network effect (where the value proposition grows even stronger as individuals bring their friends into the fold)
  3. A user experience that is second to none (yes, amazing design is a messaging variable)
  4. A “price” that is free.

Even still, the growth of sites like Facebook is never 100% viral, because media support is always present—a factor caused, of course, by their rapid growth rates.

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