Maximizing Brainstorming Sessions
Tuesday, July 20th, 2010Your employees and colleagues have a wealth of experience and lots of ideas. So why aren’t your brainstorming sessions generating the results you want?
According to Michael Myser, there are three simple rules you need to follow to ensure success:
First, brainstorming sessions are structured events that produce valuable results. Define what you want to accomplish ahead of time, and communicate the goals in advance. It is extremely important that participants have time to mentally prepare.
Second, set specific session rules, including time limits and ways to resolve arguments and criticism.
Third, make sure you have a leader. This should be a person that the brainstorming participants feel comfortable (so even far-out ideas are embraced) and willing to keep things on track (Michael Myser, “When Brainstorming Goes Bad,” Business 2.0, October 2006.)
