The Nielsen Company, a leader in providing media measurement and other consumer and marketing information, recently did a study examining over 50 dimensions of new product development. Success among the largest packaged-goods companies varied widely. A key finding: In those companies where management stays away from the day-to-day development activity, much more revenue from new products was generated. Does it follow then, that the best place for “blue-sky” innovators is far away from corporate headquarters?

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