Core Best Practices for Success, Con't
In January, 2010, another major consulting firm, McKinsey & Company, announced that it had surveyed over 300 employees at 28 leading products companies.
Once again, there were three fundamental new product development lessons that emerged: the most successful companies develop clear project goals, they emphasize cultural behaviors that lead to success, and they build strong relationships with customers. Companies that employed these principles were twice as likely to meet ROI targets.
For simplicity, we’ll distill those practices down to three core words: Goals, Culture, and Customers.
