I often get asked how products like Facebook do it—grow so fast and so organically. Facebook possesses four messaging attributes that can be difficult to come by individually, let alone in one package:

1. A universally appealing value proposition
2. The network effect (where the value proposition grows even stronger as individuals bring their friends into the fold)
3. A user experience that is second to none (yes, amazing design is a messaging variable)
4. A “price” that is free.

Even still, the growth of sites like Facebook is never 100% viral, because media support is always present—a factor caused, of course, by their rapid growth rates.

This entry was posted on Tuesday, July 27th, 2010 at 7:00 am and is filed under Critical Success Factors, Demand Generation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.