According to Clayton Christensen, author of The Innovator’s Solution, 60% of new product programs are killed before launch. Of those launched, 40% fail to reach profitability and are pulled from the market. Doing the math, a mere 25% of new products result in happy customers and positive return on investment for their companies.
Brown and Company assists firms (big and small) dramatically improve the success rate of new products. Our methodology utilizes Agile product development augmented with proprietary customer “value detection,” disruptive business models, fostering the creative process, targeted key performance indicators (KPIs) and dashboards, and the use of social media to develop clout and stakeholder communities. These processes extend beyond the traditional product development teams to include senior executives, sales and marketing, business operations, and customer service and support.
We instill these skills in organizations through seminars, workshops, and project consulting.