Carl Shirky explains the migration of human conversations from the printing press, to telephones, to RF broadcast, to the Internet. The result is all the previous media forms move to the Internet and become ubiquitous and cheap. The media has become so cheap and accessible, everyone becomes producers of media content — and always connected to everyone. In the world of innovation, this access to anyone or anything, anytime, anywhere, using any device enables innovation to occur everywhere, all the time. Product development can tap into this stream of innovation by establishing the infrastructure to listen to the conversation and “detect” value.